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Isaimozhi
Lyrics & meaning

Sokka Irundha Namma Ooru

From Idumbankaari · 2023

Lyricist
Viky
Singer
Raakesh Maringanti
Music director
Karthick Harsha
Movie name
Idumbankaari
Movie release year
2023
Lyrics added on
12 Feb 2023

Lyrics & meaning

♫ Tanglish lyrics
↻ English translation
Shokka iruntha namma ooru
Ippo baekka maripuduchaam
Pattapatti trouser mela
Jockey label otturaan
Kaaikari kadainga kooda
Corporate mayama maarum
Kaiyendhi bhavanum ippo
Company brand ah maarum
Thanni thaagamunu kaetta
Bottle kasukku koduppaan
Panja bhoothatha adakki
Chorus :Galla kattu katraan
Ponnu velayura bhoomi
Soru podum namma saami
Ella velachalaiyum pudungi
Chorus :Packet pottu vikkuraan
Iranooru varushama irunthom
Adimai vaazhkaiyappa
Ippo kooda antha nilama
Chorus :Pazhaghi pochu eppa
Hey hey hey hey
Etta uyarathula irukku
Petrol diesel vela namakku
Patraakorai thaan ada edhukku
Chorus :Kaasu panamthaan ippo namakku
Enga pochu namma sattam
Ellam orutharoda thittam
Thatti kettu neeyum ninna
Chorus :Kambikulla unna adaikkum
Vaakku ketavanga ellam
Potti vaangikittu irukaan
Voteu poatta sanam ellam
Chorus :Panja pasiyil methappan
Multiplex ah thaan thoranthaan
Namma sambalatha thaan karachaan
Tentu kotta va izhuthu mooda thaan
Chorus :Makka vayithil adichaan
Azugha thodaikka tissue eduthah
Avanga label otti irukkum
Coloruh pola pala kulir baanam seiyya
Thanniya vaari eraippan
Engae ponaalum edho oru company
Nammal thorathum
Gundu oosi mudhal window AC varai
Avanga muthirai irukkum
Shokka iruntha namma ooru
Ippo baekka maripuduchaam
Pattapatti trouser mela
Jockey label otturaan
Kaaikari kadainga kooda
Corporate mayama maarum
Kaiyendhi bhavanum ippo
Company brand ah maarum
Our town that used to be so fine,
has now turned totally senseless, they say!
On simple striped shorts,
they slap a Jockey label!
Even the local vegetable shops
are turning corporate.
Even the roadside food cart now
is becoming a company brand.
If you ask for water when you are thirsty,
he sells you a bottle for money.
Controlling the five elements of nature,
Chorus: he rakes in stacks of cash!
On this fertile land that yields gold,
which feeds us like God Himself,
snatching away all our produce,
Chorus: he packs it up and sells it!
For two hundred years we lived
a life of slavery, man!
Even today, that very condition
Chorus: has just become normal to us!
Hey hey hey hey
Rising sky-high out of reach
are the prices of petrol and diesel for us.
Why this shortage after all?
Chorus: It is money we are short of now!
Where has our law gone?
Everything is just one man's scheme!
If you stand up and question it,
Chorus: they will lock you behind bars!
All those who came begging for votes
are pocketing suitcases of cash.
And all the people who cast their votes
Chorus: are left drowning in poverty and hunger!
He opened fancy multiplexes
and drained all our earnings away.
Just to shut down the local tent cinemas,
Chorus: he struck at the people's livelihoods!
If you take a tissue to wipe off dirt,
their company label is stuck on it.
To manufacture colourful soft drinks,
he squanders and drains our water away!
Wherever we go, some corporation
keeps chasing after us.
From a small safety pin to a window AC,
their brand mark is stamped on everything!
Our town that used to be so fine,
has now turned totally senseless, they say!
On simple striped shorts,
they slap a Jockey label!
Even the local vegetable shops
are turning corporate.
Even the roadside food cart now
is becoming a company brand.
Male
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Chorus
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Beyond the translation

Overall song meaning

This song serves as a satire on modern corporate commercialization, hyper-consumerism, and political corruption. It highlights how everyday essential aspects of life—ranging from water, agriculture, and local eateries to basic clothing and entertainment—have been taken over by corporate branding and greed. The track laments the loss of self-sufficiency and simple living, pointing out that historical colonialism has merely been replaced by economic consumerism where common people suffer under inflation and political deceit.

Writing craft

Poetic devices

Edhugai (Second-letter rhyming)

“Shokka iruntha namma ooru / Pattapatti trouser mela”

Rhyming of the second letter across consecutive lines, a traditional Tamil poetic device (e.g., 'Shokka' and 'Pattapatti').

Monaichol (Alliteration / First-letter rhyming)

“Kaaikari kadainga kooda / Corporate mayama maarum”

Repetition of the opening consonant sound across words in a line or phrase (e.g., 'Kaaikari' and 'Corporate').

Satire and Irony

“Pattapatti trouser mela / Jockey label otturaan”

Contrasting humble traditional items like 'Pattapatti' (checked boxers) with modern luxury branding like 'Jockey' to emphasize absurd commercialism.

Did you know?

Trivia

Featured in the 2023 Tamil film 'Idumbankaari', this track uses energetic folk-pop musical arrangements composed by Karthick Harsha to deliver a strong social message about corporatization and modern capitalist traps.

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