- Lyricist
- Thanjai N. Ramaiah Dass
- Singer
- Tiruchi Loganathan
- Music director
- S. Rajeswara Rao
- Movie name
- Iru Sagodharigal
- Movie release year
- 1957
- Lyrics added on
- 1 Jul 2025
Lyrics & meaning
♫ Tanglish lyrics
↻ English translation
Paavaadai thaavani sattaithuni
Jarigai thuni pattu selai
Joraana sarakkirukku paarunga
Male :Paarunga
Male :Joraana sarakkirukku paarunga
Male :Paarunga
Summa thaaraalamaaga vilaiyai
Kettu paarththu vaangunga
Chorus :Joraana sarakkirukku paarunga
Palae joraana sarakkirukku paarunga
Chandraleha vaayaalu janakjank paayali
Male :Aama aama aama aama
Chandraleha vaayaalu janakjank paayali
Thegamellaam peru petha premapaasam model-u
Aa….premapaasam model-u
Chorus :Joraana sarakkirukku paarunga
Palae joraana sarakkirukku paarunga
Shiaan lagiri thunushunga jappan silk pudhusunga
Seetti ragamumirukku seemaatti ragamumirukku
Male :Irukkunga
China silk poonaa pattu ragamirukku parunga
Ooo…ooo….oo..oo…
Aamaa….china silk poonaa pattu ragamirukku parunga
Selai kattina seemai ellaam
Enkku nalla perunga
Ellaam enakku nalla perunga
Joraana sarakkirukku paarunga
Palae joraana sarakkirukku paarunga
………………
Kollaekaal urumalai
Coiambuthur milvelai
Male :Aama aama aama aama
Gillaadi kai velai thottu paaraiyyaa noolai
Male :Paaruyyaa paaru
Ghillaadi kai velai thottu paaraiyyaa noolai
Thaattu paththiri selam jillaa
Ooo…oo…oo….
Thaattu paththiri selam jillaa
Pettum potta selainga
Vaattam saattam aambalainga
Varinju kattara vettinga
Joraana sarakkirukku paarunga
Chorus :Palae joraana sarakkirukku paarunga
……………….
Kannai parikkum paavaadai
Kanni ponnu siththaadai
Color-u color-u melaadai kaiththariyin noolaadai
Male :Aama aama aama aama
Male :Kattinaalum ettu varusham saayamae pogaathunga
Male :Oo…oo…oo….
Kattinaalum ettu varusham saayamae pogaathunga
Ketti saayam vittu ponaa
Thuttai thiruppi thaaraenga….
Joraana sarakkirukku paarunga
Chorus :Palae joraana sarakkirukku paarunga
Chumma thaaraalamaaga vilaiyai
Kettu paarththu vaangunga
Chorus :Joraana sarakkirukku paarunga
Paarunga paarunga paarunga
Skirts, half-sarees, and shirt fabrics,
Zari-bordered cloths and fine silk sarees,
Look, here is splendid, high-quality merchandise!
Male: Just look!
Male: Look, here is splendid, high-quality merchandise!
Male: Just look!
Freely ask for the prices without hesitation,
Check them out, and buy them!
Chorus: Look, here is splendid, high-quality merchandise!
Bravo! Look, here is splendid, high-quality merchandise!
Chandralekha voile and jingling anklet-design prints,
Male: Yes, yes, yes, yes!
Chandralekha voile and jingling anklet-design prints,
Famous all over, a model of love and affection!
Ah... a model of love and affection!
Chorus: Look, here is splendid, high-quality merchandise!
Bravo! Look, here is splendid, high-quality merchandise!
Chiffon and printed fabrics, and brand-new Japan silks,
There are printed cotton varieties and high-class aristocratic styles,
Male: Yes, they are here!
Look, there are China silk and Poona silk varieties too!
Ooo... ooo... oo... oo...
Yes... look, there are China silk and Poona silk varieties too!
In every land where women wear these sarees,
I have earned a great reputation!
They all bring me a great name!
Look, here is splendid, high-quality merchandise!
Bravo! Look, here is splendid, high-quality merchandise!
...
Kollegal turbans,
Coimbatore mill fabrics,
Male: Yes, yes, yes, yes!
Handiwork of expert weavers, touch and feel the yarn, sir!
Male: Look at it, sir, look!
Handiwork of expert weavers, touch and feel the yarn, sir!
Salem district woven cloths,
Ooo... oo... oo...
Salem district woven cloths,
Sarees with woven pattern motifs,
And for well-built men,
Firmly tied dhotis!
Look, here is splendid, high-quality merchandise!
Chorus: Bravo! Look, here is splendid, high-quality merchandise!
...
Dazzling skirts that catch the eye,
Short dress wraps for young maidens,
Colorful outer drapes and handloom cotton attire,
Male: Yes, yes, yes, yes!
Male: Even if worn for eight years, the dye will never fade!
Male: Oo... oo... oo...
Even if worn for eight years, the dye will never fade!
If the fast color ever washes away,
I will refund your money!
Look, here is splendid, high-quality merchandise!
Chorus: Bravo! Look, here is splendid, high-quality merchandise!
Freely ask for the prices without hesitation,
Check them out, and buy them!
Chorus: Look, here is splendid, high-quality merchandise!
Look, just look, take a look!
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Beyond the translation
Overall song meaning
This lively street-hawker song features a charismatic vendor calling out to shoppers and praising his wide assortment of textiles. He highlights fine fabrics and garments sourced from famous textile hubs across South India, including Salem, Coimbatore, and Kollegal, catering to both men and women.
Writing craft
Poetic devices
Monai (Initial Alliteration)
“Kannai parikkum paavaadai / Kanni ponnu siththaadai”
Repetition of the initial sound 'Ka' across consecutive lines to create a rhythmic pitch.
Edhugai (Second Letter Rhyme)
“Kollaekaal urumalai / Coiambuthur milvelai”
Matching second consonantal sound ('ll') across lines, enhancing musical cadence.
Adukku Thodar (Rhythmic Repetition)
“Paarunga paarunga paarunga”
Repetition of words like 'Aama aama' and 'Paarunga paarunga' to mimic authentic street vendor calls.
Did you know?
Trivia
Written by Thanjai N. Ramaiah Dass and set to music by S. Rajeswara Rao, the song cleverly incorporates contemporary 1940s-50s hit movie titles like 'Chandralekha' and 'Premapasam' as trendy fabric names, capturing mid-20th century Tamil pop culture and commerce.
Keep listening
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