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Isaimozhi
Lyrics & meaning

Jorana Sarakku

From Iru Sagodharigal · 1957

Lyricist
Thanjai N. Ramaiah Dass
Singer
Tiruchi Loganathan
Music director
S. Rajeswara Rao
Details
Iru Sagodharigal1957

Lyrics & meaning

Tanglish lyrics English translation
Male
Paavaadai thaavani sattaithuniSkirt, half-saree, shirt cloth
Jarigai thuni pattu selaiZari fabric, silk saree
Male
Joraana sarakkirukku paarungaLook, there is grand quality merchandise!
Male :PaarungaMale: Look!
Male :Joraana sarakkirukku paarungaMale: Look, there is grand quality merchandise!
Male :PaarungaMale: Look!
Male
Summa thaaraalamaaga vilaiyaiJust generously ask for the price
Kettu paarththu vaangungaInquire, inspect, and buy
Chorus :Joraana sarakkirukku paarungaChorus: Look, there is grand quality merchandise!
Palae joraana sarakkirukku paarungaBravo, look at this grand quality merchandise!
Male
Chandraleha vaayaalu janakjank paayaliChandralekha voile fabric, anklets jingling
Male :Aama aama aama aamaMale: Yes, yes, yes, yes
Male
Chandraleha vaayaalu janakjank paayaliChandralekha voile fabric, anklets jingling
Thegamellaam peru petha premapaasam model-uFamous 'Premapasam' style across the garment
Male
Aa….premapaasam model-uAh... 'Premapasam' model
Chorus :Joraana sarakkirukku paarungaChorus: Look, there is grand quality merchandise!
Palae joraana sarakkirukku paarungaBravo, look at this grand quality merchandise!
Male
Shiaan lagiri thunushunga jappan silk pudhusungaTurban cloth from Kollegal
Seetti ragamumirukku seemaatti ragamumirukkuMill work from Coimbatore
Male :Irukkunga
Male
China silk poonaa pattu ragamirukku parungaMale: Yes, yes, yes, yes
Ooo…ooo….oo..oo…Expert handiwork, sir, touch and feel the thread
Male
Aamaa….china silk poonaa pattu ragamirukku parungaMale: Look, sir, look
Selai kattina seemai ellaamExpert handiwork, sir, touch and feel the thread
Enkku nalla perungaTattu-pattiri style from Salem district
Male
Ellaam enakku nalla perungaOoo...ooo....oo..oo...
Male
Joraana sarakkirukku paarungaTattu-pattiri style from Salem district
Palae joraana sarakkirukku paarungaBoxed-pattern checked sarees
Male
………………For robust and handsome men
Male
Kollaekaal urumalaiDhotis wrapped firm and tight
Coiambuthur milvelaiLook, there is grand quality merchandise!
Male :Aama aama aama aamaChorus: Bravo, look at this grand quality merchandise!
Male
Gillaadi kai velai thottu paaraiyyaa noolaiEye-catching traditional skirts
Male :Paaruyyaa paaru
Male
Ghillaadi kai velai thottu paaraiyyaa noolaiFine garments for young maidens
Thaattu paththiri selam jillaaColorful upper cloths, handloom thread garments
Male
Ooo…oo…oo….Male: Yes, yes, yes, yes
Thaattu paththiri selam jillaaMale: Even if worn, the color won't fade for eight years
Pettum potta selaingaMale: Oo...oo...oo....
Vaattam saattam aambalaingaMale: Even if worn, the color won't fade for eight years
Varinju kattara vettingaIf the strong fast dye ever bleeds away
Male
Joraana sarakkirukku paarungaI will refund your money back...
Chorus :Palae joraana sarakkirukku paarungaLook, there is grand quality merchandise!
Male
……………….Chorus: Bravo, look at this grand quality merchandise!
Male
Kannai parikkum paavaadaiJust generously ask for the price
Kanni ponnu siththaadaiInquire, inspect, and buy
Color-u color-u melaadai kaiththariyin noolaadaiChorus: Look, there is grand quality merchandise!
Male :Aama aama aama aamaLook, look, look!
Male :Kattinaalum ettu varusham saayamae pogaathunga
Male :Oo…oo…oo….
Male
Kattinaalum ettu varusham saayamae pogaathunga
Ketti saayam vittu ponaa
Thuttai thiruppi thaaraenga….
Male
Joraana sarakkirukku paarunga
Chorus :Palae joraana sarakkirukku paarunga
Male
Chumma thaaraalamaaga vilaiyai
Kettu paarththu vaangunga
Chorus :Joraana sarakkirukku paarunga
Paarunga paarunga paarunga

Beyond the translation

Song interpretation

This lively street-hawker song features a charismatic vendor calling out to shoppers and praising his wide assortment of textiles. He highlights fine fabrics and garments sourced from famous textile hubs across South India, including Salem, Coimbatore, and Kollegal, catering to both men and women.

Writing craft

Poetic devices

Monai (Initial Alliteration)

Kannai parikkum paavaadai / Kanni ponnu siththaadai

Repetition of the initial sound 'Ka' across consecutive lines to create a rhythmic pitch.

Edhugai (Second Letter Rhyme)

Kollaekaal urumalai / Coiambuthur milvelai

Matching second consonantal sound ('ll') across lines, enhancing musical cadence.

Adukku Thodar (Rhythmic Repetition)

Paarunga paarunga paarunga

Repetition of words like 'Aama aama' and 'Paarunga paarunga' to mimic authentic street vendor calls.

Did you know?

Trivia

Written by Thanjai N. Ramaiah Dass and set to music by S. Rajeswara Rao, the song cleverly incorporates contemporary 1940s-50s hit movie titles like 'Chandralekha' and 'Premapasam' as trendy fabric names, capturing mid-20th century Tamil pop culture and commerce.

Keep listening

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